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Editorial Fit
Confirm a creator already talks about what you sell, before you reach out.
“Has @beautycreator published any content about skincare and cosmetics in the last year?”

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Universe runs on billions of social data points, fully indexed. That depth is what makes it a social intelligence platform flexible enough to handle any social question.

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Confirm a creator already talks about what you sell, before you reach out.
“Has @beautycreator published any content about skincare and cosmetics in the last year?”
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Catch reputational risks in a creator's history before they become yours.
“Has @creator ever talked about criminal behaviour, extreme political views, or negative media coverage?”
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Get a defensible rate backed by real performance data, not a media kit guess.
“Run a fair-pricing analysis for @creator on TikTok over the last year.”
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See exactly which of your campaigns performed better, and the real reasons why.
“Compare the following campaigns’ performance: #Sun25 and #Sun26.”
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Every post, every campaign, one creator's full performance history in seconds.
“List content and its performance for all collaborations with @creator.”
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Read the emotion behind every campaign: what audiences loved, what fell flat, and why.
“Use #campaign sentiment data to see how the audience perceives @brand and its products.”
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Watch mentions of your brand rise or fall, month by month.
“Show @creator’s history of mentions of @brand, with a monthly line chart of mention count.”
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Hear how loud your brand is in any single market, instantly.
“Show total mentions of @brand on TikTok in Italy over the last month, plus the number of unique creators.”
Find out if a creator is quietly working with your rivals too.
“Has @creator tagged any of these brands: @competitor, @competitor during the last year?”

Every Instagram post and story, TikTok video, and YouTube upload - structured, indexed, and searchable in milliseconds. That's the depth that makes Universe reliable.
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“What started as a media channel has become a strategic intelligence capability for our business.”

Primetag is present at the events, in the conversations, and alongside the teams that are shaping the future of creator and social marketing.
